What communication limits to you use?

[Anonymous]

We're a software company (B2B) and I'm wondering what other B2B companies use for communication limits? 

We were thinking two emails a week, max, but in some cases it's a bit too restrictive. What do you use? 

Thanks,
Leigh

[Anonymous]

Our limits are set at three. We'll track that and see whether we need to change it over time.

[Anonymous]

Our limits are set to two.  If this is too low, set it to 4 and watch your unsubscribes for 30 days.  If it tips over 1%, reduce the limit.  A more sophisticated apporach would be to create/set up a Preferences page that will dictate what they receive.  Most people don't mind daily emails if they're receiving interested topics.