What are the pros and cons of the Marketo Program and SFDC Campaign Sync
We are currently in the process of migrating from Dynamics to SFDC. With the migration, there are a few things that function slightly differently. One of those things is the option to have a Marketo Program and SFDC Campaign Sync.
What are the pros to this?
What are the cons?
Recommendations for success with this?
We want to make sure this is the best migration possible and are trying to figure things out far in advance.
Re: What are the pros and cons of the Marketo Program and SFDC Campaign Sync
It's good to remember that you don't have to sync a Program to SFDC Campaign. It helps a lot with various reporting and having another way to view what leads have joined various programs. Your sales people may or may not find this helpful.
One Con is that if a lead becomes a Member, it will be sent to SFDC regardless of your MQL rules, so if you're holding back leads from SFDC, think about how to handle that.