What are the most commonly used tools in the Marketo ecosystem?

Anonymous
Not applicable

Re: What are the most commonly used tools in the Marketo ecosystem?

Andy, Data.com for us is a pay-per-use and DiscoverOrg is a buffet. Plus, DiscoOrg has other enrichment embedded.

Andy_Varshneya1
Level 9

Re: What are the most commonly used tools in the Marketo ecosystem?

Got it, that makes sense.

Anonymous
Not applicable

Re: What are the most commonly used tools in the Marketo ecosystem?

DiscoverOrg is an excellent data repository for enterprise. While we're not using the Marketo integration, we've been able to find many qualified opportunities using its various tools. I'd recommend it or RainKing.

Dan_Stevens_
Level 10 - Champion Alumni

Re: What are the most commonly used tools in the Marketo ecosystem?

Here's our digital ecosystem:

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Anonymous
Not applicable

Re: What are the most commonly used tools in the Marketo ecosystem?

Thanks for sharing!

Anonymous
Not applicable

Re: What are the most commonly used tools in the Marketo ecosystem?

Dan, that's a nice stack! We use a lot of the same tools, with AdRoll being the big addition - retargeting is a good driver for us. Perfect Audience (Marin Software) is a good alternative.

Anonymous
Not applicable

Re: What are the most commonly used tools in the Marketo ecosystem?

We use BrightTalk for webinars, Allocadia for campaign spend management, Reachforce for data append and management and have quite a few integrations to internal reporting systems.

Chris_Willis1
Level 7 - Champion

Re: What are the most commonly used tools in the Marketo ecosystem?

We are using Vidyard for video tracking and engagement, WebEx for webinars (would love to find a replacement), StrikeIron for email validation, and have looked into a few other systems.

Anonymous
Not applicable

Re: What are the most commonly used tools in the Marketo ecosystem?

Currently we have Webex (agreed about finding a replacement), SurveyMonkey, and soon via Custom Activities API our own product usage data. We use Data.com but it's from SFDC instead of Marketo. Am also hopeful for a Cvent integration soon.

In the same instance we have used InsideView and Influitive.