Hi,
Please see the GTW Guide
https://community.marketo.com/MarketoArticle?id=kA050000000LOFFCA4
The steps are roughly
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Setup webinar connector to GTW: admin>launchpoint>new
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setup program that is webinar
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create webinar in GTW - turn OFF emails from GTW
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select webinar in Marketo Program
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setup flows for sends, registrations - very impt that Progression Status > Registered is FIRST in the reg flow
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create emails for invitatin, confirmation. The link token is created by GTW and inserted into the email using this token {{member.webinar url}} <--this is what gets sent to registered lead
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create form
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create landing page in Program
Now, new leads will be created in Marketo and synced to GTW properly. There is nothing else you need to do.
As Naor suggested, you could track specific promotion channels using a url parameter and lead source (or other fields) by inserting that link into the invitation and other platforms. This link points back to the LP you created in Step 8.