We are primarily a B2B company, but we continue to get more clicks on our Facebook page than on any other social media site (and sometimes more than our landing pages). Our newsletter yielded 30% more clicks on our Facebook page compared to our LinkedIn page. We are just curious, but does anyone have any ideas or insight into why? Is anyone else experiencing the same results?
Yes, Facebook has a lot more subscribers than any other network so it makes sense that you will receive more clicks from that channel.
Depending on your industry, people may use their Facebook for professional reasons more often than other networks.
Hi Sara, great question that many marketers have when trying to analyze gaps in their social media click-through rate. What kind of content are you promoting? Also, what other social platforms are you using?
For us, we see similar gaps. Our company provides a B2B, social media demand generation tool that helps you engage and quantify your social leads on Twitter and LinkedIn. Because of the nature of our product, about 87% of our web traffic comes from Twitter. So, our product could be a potential solution to fill that gap on Twitter, which we found to be the optimal social platform for reaching professionals and influencers. As for Facebook, well, we are trying to figure out ways to leverage that platform ourselves. Check it out for yourself on our launchpoint page and let me know if you think this might be a possible direction you want to steer towards. If you have any questions you can email me at firstname.lastname@example.org. http://launchpoint.marketo.com/socedo-inc/1569-socedo/