Wait Step vs Trigger

[Kim_Gandy1]

As I'm sure many of you have experienced, I'm getting the "spinning wheel of death" more and more these days. After reading similar discussions in the community, I see many experts recommend avoiding wait steps and trigger campaigns to keep your system performing efficiently. However, many of my campaigns require actions take place on specific days (Examples: subscription expires in 24 hours, behavior lead score).

Which is the lesser of two evils, trigger campaigns or batch campaigns with a wait step?

[Grégoire_Miche2 · Accepted solution]

Hi Kim,

The best is neither of them

Very often, 1 batch with a wait can be replaced by 2 batches, and this is the preferred way, whenever possible of course.

-Greg