Visited Web Page Activity Not Logged when Email Clicked

Anonymous
Not applicable

Re: Visited Web Page Activity Not Logged when Email Clicked

Hi Roxanne,
Thanks so much for the input. It could explain the behavior I'm seeing - especially since the click is immediately on the send. The company has very recently done extensive work to improve deliverability by removing inactive leads and using a 3rd party to identify spam traps and removing them as well. Hopefully this will help.
Sheila

Anonymous
Not applicable

Re: Visited Web Page Activity Not Logged when Email Clicked

Hi Roxann,

A lot of good insights on this thread.

Up until today, I was under the assumption that if we email to a lead/contact who is already in the system and has never filled out a form  to get cookied -

1. Marketo with the help of mkt token and munchkin will starting associating the email clicks and visits to an anonymous lead

2. When this lead finally fills out a form, Marketo will drop a cookie and then associate the information collected on the anonymous record with this "now-known" lead.

Does this still hold true? Because I am getting mixed reviews here.

Thanks & Appreciate your time!

Vishal

SanfordWhiteman
Level 10 - Community Moderator

Re: Visited Web Page Activity Not Logged when Email Clicked

1. Marketo with the help of mkt token and munchkin will starting associating the email clicks and visits to an anonymous lead

No, the act of visiting a mkt_tok-enized link on a page that's running Munchkin (i.e. not a direct-downloaded PDF, since PDFs cannot run Munchkin) will either create+associate a cookie if none exists or associate an existing cookie.  There is no need to also fill out a form.  It wouldn't make sense to require continuous conversion. 

If a person fills out a form, that will also result in an associated cookie.

There are multiple different, but complementary paths to lead-session association.

Joey_Forcelli1
Level 5

Re: Visited Web Page Activity Not Logged when Email Clicked

Hey Sheila,

I recently  experienced the same thing you explained above except I was driving clicks to our homepage (munchkin tracking was enabled and firing).  What percentage of your clicks would you say were impacted by this?  We had ~60% of leads that didn't have web activity tracked.

JF

Anonymous
Not applicable

Re: Visited Web Page Activity Not Logged when Email Clicked

For the particular email that initially got our attention, the percentage was really staggering ~90% showed the click but not the visit. Other ones have been a lower percentage (~30%). The one with the 90% was to a fairly small number of targeted enterprise emails so it isn't totally surprising now that I understand what is happening. The key for me was realizing the clicked link activity was logging immediately after the send email.

Joey_Forcelli1
Level 5

Re: Visited Web Page Activity Not Logged when Email Clicked

Hey  Sheila,

Good to know.  For the email I recently deployed it was roughly 55% that weren't tracking.  Going to keep an eye on it.  Have you identified a easy method of gauging how many leads have click activity immediately after the send?

JF

Robb_Barrett
Marketo Employee

Re: Visited Web Page Activity Not Logged when Email Clicked

Did they do anything after the click? if you look at the activity log, is it one click or multiple clicks?

You could be triggering link-checkers in email clients. These check to see where your links redirect to prior to delivering to end users. Tell tale signs include a flurry of clicks or clicks almost immediately after delivering with no VWP.

Robb Barrett