Visited Web Page Activity Not Logged when Email Clicked

[Anonymous]

An email was sent out on Friday and a lot of people responded by clicking a link in the email that took them to this Marketo landing page:

http://pages.usablenet.com/WC2016-05MobilePlaybook_RegistrationLP.html

The clicked link was logged successfully in each activity log. However, the Visited Webpage activity is not logged for the individual lead. This seems to be happening for leads that were not cookied and known prior to the email blast. Is there some timing thing that is happening here? Shouldn't leads that click the email become known and have the web activity for visited page logged? Any idea if this has to do with the undated Munchkin functionality?

Any insights appreciated.

Thanks,

Sheila

[SanfordWhiteman]

Hi. Thanks for testing. For the email, your clicked link in email and also web page visit was recorded correctly. That's what I found when I tested. But last Friday when the email went out, we had 266 leads that clicked the link in the email but yet never had a visited web page activity recorded. Maybe we just have to chalk this up to something with the rollout of the new release? It's just not clear why the issue happened. I would hate to think that the leads that clicked the link never actually got to view the landing page. But I guess it is possible that the Marketo servers were so busy that the page didn't come up. FYI, nothing has changed in the email or on the landing page so it isn't anything with how it was setup.

Unfortunately, I wonder as well whether the leads ever saw the LP. It's possible that the tracking server was buggy (not so much overwhelmed as just broken).  A better, though still bad, reason would be that the Munchkin endpoint was down and/or not associating leads for a brief period.  What you can check, on this note, is whether there is Anonymous web activity that started with a mkt_tok in the URL.  This would signify a lead that should have been associated but wasn't.

In terms of the "Request a Demo" and "Contact Us" forms being broken, can you please tell me why you think this is true? Tests with submitting the forms have worked doing exactly what is expected in the system. So just trying to understand why you believe they aren't working when we are seeing leads come through.

With an unprimed browser (no assets cached) you'll sometimes see a race condition where you click the buttons and get a console error instead of the form. This is because the buttons try to load the form whether or not the Forms 2.0 library is loaded. It's not going to happen every time but over slow unprimed connections it will happen.  (I happen to be on a slow connection myself, working over 3G as my internet is down, so it was easier to see.)

[Anonymous]

Sanford Whiteman​ wanted to give you an update here....
I have sent the click email/no visited web page to Marketo Support. I realized a couple of other things that makes me think there is a bug. The issue seems to happen with emails that are sent with A/B tests. The "Click Email" activity is being logged at the same time as the "Send Email" activity. The "Email Delivered" activity is logged after the Click Email, hhm. For those that have a Click Email and Visited Web Page, there is another Click Email afterward. Also for emails sent without an A/B test, there is no Click Email at the same time as the Send Email. Smells like bug to me. I'll let you know what I find out.

In terms of the forms 2.0 library not being loaded on Usablenet website, I need to try and address this with the website developers but I want to make sure I give them the right direction. When I look at the source code on the home page, I see that at line 613 they have the

<form id=mktoForm_1346"></form>

<form id=mktoForm_1338"></form>

and at line 643 is when they load the form library: <script src="http://app-sj04.marketo.com/js/forms2/js/forms2.js"></script>

Do they simply have to move line 613/614 below below line 643? Or do they need to do something more? Sorry if I'm asking a basic question. I know enough about this stuff to make it work in simple situations but they have much more complex code on this page.Thanks again for your help here.

Sheila

[Jenn_DiMaria2]

Have you tried creating a Smart List with the "Visited Web Page" filter to see if anyone shows up there? Might be a long shot, but I'd check that just in case.

[Anonymous]

Hi Jennifer, Yes I did use the smart list Visited Web Page filter. They aren't showing up. No surprise since they also don't have the activity in the log... Thanks.

[Robb_Barrett]

Is the web page a Marketo LP or external?

If external, do you have Munchkin enabled?  Did you put in your Munchkin tracking code?

Send the LP link if you want a deeper dive explanation.

[Anonymous]

The LP is listed above. Landing page is a Marketo LP.