Video in Email using HTML5?

[Anonymous]

I've always considered that video in email was implausible on the basis of email clients flagging it as spam.

And this is the general take from other discussions e.g. https://community.marketo.com/MarketoDiscussionDetail?id=90650000000PEhtAAG - although most of these are from back in 2011.

I recently read this article (Jan 2013) - http://marketingland.com/mythbusting-video-in-email-27550 - which says that most email clients now support video embedding using HTML5 with an animated gif as a backup option.

Anyone tried this recently? What was the impact on your deliverability rates? 

[Anonymous]

+1, would love to see examples

[Anonymous]

I've looked into MovableInk (moveableink.com) for this, but I'd like to know how it affects deliverability.

[Anonymous]

I don't think video is yet supported. It will take off when all email clients will embrace html5. Here's an article from Feb that mentions it in the wish list: https://litmus.com/blog/email-preferred-more-clicks-conversions-roi

[Anonymous]

I'd put this in the 'nice to have for custom campaigns'. 

Outlook is a long way from adopting HTML5. It seems  to me to be a lot of work for little return. In the mean time, it might be worth looking at animated GIFs that will be available to a larger poriton of your audience.

However, here is an example that Litmus put together: https://litmus.com/blog/how-to-code-html5-video-background-in-email