Hi, for a paid campaign, we added UTM's to the Links. So when someone clicks on a Link on the paid add, they are lead to our Landing page to fill in the form.
We would like to report, how many people have become a lead (converted trough the form on the landing page) through the campaign.
The idea was to set up a smart list with the Filter "Filled Out Form" and add the contraints "Referrer" and "Querysting". In google analytics I see that some have been convertet as a lead, though not in Marketo so the Smart List is most likly not set up right. Any ideas what to change?
They are non-Marketo Landing Pages
If so, you can only use the Referrer field. That’s why your logic isn’t working.
With an embedded form, the entire URL of the form the page is the Referrer. You don’t use Query String.