UTM code for URL in Image / Link

Anonymous
Not applicable

UTM code for URL in Image / Link

Question.

I have a hero image in my email and many others...where I link the hero image to a URL.

When I edit the link - I have URL option....do I need to add UTM in this link?

OR Marketo automatically adds UTM code / source etc.....at the end of the URL anytime it is used in a new email?

Appreciate it.

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4 REPLIES 4
SanfordWhiteman
Level 10 - Community Moderator

Re: UTM code for URL in Image / Link

As you'll see from a simple test, Marketo does not automatically add UTM tracking parameters to links.

Anonymous
Not applicable

Re: UTM code for URL in Image / Link

ok, so am i doing something wrong here since I don't see UTM added to this URL link.

Do, I add it myself to the original URL?

If yes, how do I do it in Marketo for these URLs?

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SanfordWhiteman
Level 10 - Community Moderator

Re: UTM code for URL in Image / Link

Do, I add it myself to the original URL?

Of course. Like I said, Marketo does not do it for you.

You append the query string to the URL in the same way you'd build a URL that had that query string in the first place!

It's more manageable to store the UTM parameters in a {{my.token}}, but you can hard-code them for testing.

Please search the Nation for "UTM parameters" as there are many, many discussions and posts on this topic and there's no reason to start from scratch here.

Anonymous
Not applicable

Re: UTM code for URL in Image / Link

Cool! Thank you for this reply.