Using SCORE IS CHANGED trigger

[Anonymous]

I'm trying to understand if the trigger for SCORE IS CHANGED, with constraint CHANGE IS: +20, IN PAST 1 MONTH would look at a TOTAL change of 20 points in the last month, or a SINGLE +20 score change? 

I'm working on our sales hand-over and I'd like to use lead score as an indicator 

[Anonymous]

It will show you when any one Change Score activity is +20.

[Anonymous]

Hmmm...Bummer, Elliott.  Not the answer I was hoping for.

How do most folks automate the hand-over process (SYNCH INTO SFDC,ASSIGN OWNER) with scoring? I wanted to keep the lead in Marketo until "ready", based on activity. Do you have a suggestion as to how this could be done

[Anonymous]

Wow - your picture changed in mid conversation ;0)

I think triggering a synch of a Marketo lead to a new SFDC Lead is usually based on reaching an absolute score value, rather than a change.  The constraint on the Score is Changed trigger would be "New Score is greater than xxx".

[Anonymous]

Just got new headshots in, had to upgrade, lol.

I guess that does make sense for new leads. We have a particular case where we are going to take a lot of old, "in-active" contacts and put them through our early stage nurture. I didn't want false positives, but I guess there's no harm in setting an ambitious absolute score value.

Thank you for your time and your expertise

[Anonymous · Accepted solution]

You could reset the scores for these old inactive leads to zero, so that the absolute threshold they need to achieve will be uniform regardless of what their score was before.

[Anonymous]

The champion badge is wasted on me today, Elliott. This is a terrific solution to both our issues. Thanks