Hi all,
Can someone please verify that I am using the correct formula for the advanced filter (see screenshot attached).
I want the following:
- they must have opened an email in the last 1000 days
OR
- clicked a link in an email in the last 1000 days
AND
- they must NOT be apart of list 3 or 4 (blurred list names for obvious reasons)
Right now, this is the formula I have: (1 or 2) and (3 and 4)
I know when using the "NOT IN Member of List" filter i have to use the logic "and".
I just want to be safe and make sure the formula suppresses the correct records.
Thanks in advance!
Solved! Go to Solution.
I would update to the following:
(1 OR 2) AND 3 AND 4
The parenthesis around 3 and 4 are not necessary.
Also, as far as "last 1000 days", Marketo data retention policy states that Email Opens and Email Clicks are retained for 25 months (~760 days). You can use "past 25 months" here as well.
Here's the article: https://nation.marketo.com/t5/knowledgebase/marketo-activities-data-retention-policy/ta-p/251480
I would update to the following:
(1 OR 2) AND 3 AND 4
The parenthesis around 3 and 4 are not necessary.
Also, as far as "last 1000 days", Marketo data retention policy states that Email Opens and Email Clicks are retained for 25 months (~760 days). You can use "past 25 months" here as well.
Here's the article: https://nation.marketo.com/t5/knowledgebase/marketo-activities-data-retention-policy/ta-p/251480
Thank you so much, I have updated it on my end.
I have also changed the requirements for Email Opens and Email Clicks to 25 months.