Using Marketo Landing Pages for Event Certificates

[Natalie_Kremer]

We're researching ways to automate our event participation certificates and it seems to me that a Marketo Landing Page could work, but I'm wondering if others have used this in the past with success. We're tracking our event registration and participation through a Marketo Program currently, but when someone attends, we're sending an alert to someone to manually generate and send the participation certificate.

Has anyone used a Marketo Landing Page to serve up a participation certificate? We would need it to include the person's name, event name and date, but all of these already live on the Program level as Tokens. My thought is we could send them the landing page link in a thank you for attending email and when they click they would be able to view the personalized certificate on a landing page via Tokens. 

[SanfordWhiteman · Accepted solution]

Yes! We've absolutely done this, and also used the LP certificate to generate a dynamic PDF so it's a permanent, printable copy.

[Natalie_Kremer]

This is super helpful since actually capturing the LP content was something I was struggling with. Thanks!

[Natalie_Kremer]

Sanford, I've been testing this with pdfmyurl.com and am running into issues with the First and Last Name Tokens carrying over to the PDF download. The Event Name Token carries down, but the Lead Tokens do not. Have you run into this before?

[Natalie_Kremer]

Sanford Whiteman​ I've got this set-up on the landing page, but when I use the PDF generator my First Name and Last Name Tokens don't carry down to the PDF of the certificate. Did you run into this at all? I've enabled PURLS, too, just in case, but that didn't make a difference.

Here's a sample LP: http://info.mheducation.com/Sample-Assets---NK_Certificate-Test.html

[SanfordWhiteman]

Anything that appears in the LP should be in the PDF: the PDF maker has no idea that something was inserted as a token originally in the Marketo source code.

Is it possible that you're failing to pass the mkt_tok (which identifies the lead) to pdfMyURL? What's an example of a full link you're sending (copied from your browser's location bar)?

pURLs are broken without an assist from JS, but they wouldn't be the cause here anyway.

[Natalie_Kremer]

This is the URL we’re passing to pdfmyurl: http://pdfmyurl.com?url=http://info.mheducation.com/Sample-Assets-NK_Certificate-Test.html<http://pdfmyurl.com?url=http:/info.mheducation.com/Sample-Assets-NK_Certificate-Test.html>. How would you recommend we append the Lead Token to the URL?

[SanfordWhiteman]

How would you recommend we append the Lead Token to the URL?

Like this:

http://pdfmyurl.com?url=http://info.mheducation.com/Sample-Assets%3F##MKT_TOK##

[Delinda_Tinkey1]

Hi @Natalie_Kremer ,

Did you get this to work? I'm having the same issue with the first and last name tokens.

[Natalie_Kremer]

@Delinda_Tinkey1, I was not able to get this solution to work when carrying down to the PDF. Everything populated to the landing page, but not being able to convert to a PDF was a deal breaker for the event manager, so she continued to manually create certificates. You could advise people to print as a PDF and then save to the file from the machine, but that's not a very user friendly approach.