Using Marketo ipad app to send literature

[Anonymous]

Anyone tried to use the Marketo ipad app to send literature from the tradeshow floor.  Has anyone sent lit to a lead right from the booth kicking off a templated email?  Just curious if you could build a campaign for each piece of literature and using the ipad app, add that person to that smart campaign which would trigger a templated email with the requested piece of lit.  Thoughts?

[Anonymous]

Jessica - You don't have much control using the iPad app, there aren't custom fields that could be added to trigger this type of behavior.

What we have done for our customer days however, is that immediately upon checkin, a smart campaign is listening for Member of Program / Status / Attended, and once that happens they are sent an "Event Welcome packet" with all the information they need for the upcoming event, slides, literature, social, etc.

I don't see any way that you'd be able to select this person was Product Lit 1 and this lead wants Lit 2.

[Edward_Masson]

It's a dirty work around but should work. It will be a program and not a smart campaign that the lead needs to be added to.

• Say you have 3 unique literature pieces, you could set up 3 separate Programs in Marketo for each content.
• Now, from the Ipad app, manually entered the lead to that piece they are interested in the event.
• Then set up triggers to go off when a lead is a new member of that program to deliver the content.
• You can then trigger a progression update to the main event they registered from if needed.

 Not the best way, especially if the leads wants all your literature.

[Anonymous]

Inventive Edward. That's a ton of admin work, but it certainly would do what was requested.

[Edward_Masson]

I thought you might like that Adam 🙂

It's not ideal. Specially when you I had to do it for 10 languages...