I would like to create a paid search campaign that drives to our website. Is there a way in Marketo to create a URL that is not driving to a Marketo created landing page? I want to drive to my site from a paid ad but be able to append tracking ids onto it. Anyone have any suggestions?
You can add munchkin code to non marketo LPs. If you're using a non marketo form, you will need to ensure your form or tracking code is properly stamping the lead with the data and sending it back to Marketo.
You can add your tracking codes to any url. I think alot of orgs just stick with Google's UTM codes and build those out in Marketo too. That way you can trackin in Marketo and in google analytics. - Jeff
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