Using account name in a PURL?

[Anonymous]

Hey all,

I'm creating some personalized URLs for a direct mail campaign and would love to have the company name in the URL, such as domain.com/{{CompanyName}}. However, I'm only seeing options to use the lead's name or a unique code. Is there any way to change Marketo's definition of a Unique Name?

Thanks!

[SanfordWhiteman]

You can't change these unique keys (the Unique Name is not actually the lead's name, it's an alphanumeric string based on the lead's full name). And how could you use the Company Name, since that value by definition doesn't identify a unique lead?

The only way this could work is if you create a dedicated/dummy lead record for each company and send that lead's pURL to everyone at the company (you could make this work if you really wanted to, since the form can create a new person on-the-fly).

[Anonymous]

I'll give that a try - thanks Sanford!