I would like to tap the collective wisdom of the community to weigh pros/cons about how to handle people who did not yet confirmed their subscription. In several cases, for example double opt-in, we want to limit the marketing to operational emails before the person clicked on confirmation email. We can use two Marketo fields for this use case:
Which one in your experience is better? I have seen Marketing Suspended used often, but Grégoire Michel hinted in his idea to link Unsubscribed to Opt-In field. I would be interested in learning what worked for you.
There are 2 ways to look at this:
Thanks, Greg for the suggestion of handling of opt-in on forms. This my come handy. Right now I am considering a different use case, when we get indication of person is opted in in Salesforce, but cannot consider him opted in, until he or she clicks on confirmation email (and maybe even confirms on a landing page). In order to avoid the need to use opt-in field in every smart campaign, I want to keep the person either unsubscribed or marketing suspended until they confirm. I want to know which is better - unsubscribed or marketing suspended?
I would use Unsubscribe by default for what comes from SFDC, for compliance reasons: Usually, if the opt-in request comes from SFDC, you will hardly be able to log a proof of the request in case you need to prove it. Therefore, unsubscribed by default and a confirmation from the lead with a form entry.