Use Marketo SOAP API to Send Welcome Emails

[Anonymous]

Hey,

I'm exploring whether Marketo could be used to send welcome emails for our product (a SaaS storage system). 

1. Customer sets up an account using our registration page.
2. Our product calls the Marketo API with the new customer's account name, email address, etc.
3. Marketo sends them a welcome email. 

Steps 1-3 are supposed to happen within a span of a few minutes. That means that we can't bundle all of the new registrations that happen in a day and then add the list of new customers to Marketo in a big batch. We need to submit these to Marketo one-by-one, and we could have several new customers come through within a few seconds of each other.

Does anybody have experience doing this type of thing through the Marketo APIs? Can you recommend the methods/calls I would use?

Thanks!

Trey

[Anonymous]

-- REMOVED --

[Anonymous]

Hi Trey - You can achieve steps 2 and 3 by calling the following SOAP API's.

First setup a Campaign in Marketo that will send the desired welcome email.

After the customer sets up an account using your landing page:

- Call syncLead() to add the customer information to Marketo

- Call requestCampaign() passing in the email of the newly created lead and the Campaign ID to run that lead through the campaign.

Here is the request SOAP XML for each call:

syncLead:

<?xml version="1.0" encoding="UTF-8"?>

<SOAP-ENV:Envelope xmlns:SOAP-ENV=" xmlns:ns1=">

  <SOAP-ENV:Header>

    <ns1:AuthenticationHeader>

      <mktowsUserId>CHANGE ME</mktowsUserId>

      <requestSignature>CHANGE ME</requestSignature>

      <requestTimestamp>2013-07-31T12:38:47-07:00</requestTimestamp>

    </ns1:AuthenticationHeader>

  </SOAP-ENV:Header>

  <SOAP-ENV:Body>

    <ns1:paramsSyncLead>

      <leadRecord>

        <Email>t@t.com</Email>

        <leadAttributeList>

          <attribute>

            <attrName>FirstName</attrName>

            <attrValue>George</attrValue>

          </attribute>

          <attribute>

            <attrName>LastName</attrName>

            <attrValue>of the Jungle</attrValue>

          </attribute>

        </leadAttributeList>

      </leadRecord>

      <returnLead>false</returnLead>

    </ns1:paramsSyncLead>

  </SOAP-ENV:Body>

</SOAP-ENV:Envelope>

requestCampaign:

<?xml version="1.0" encoding="UTF-8"?>

<SOAP-ENV:Envelope xmlns:SOAP-ENV=" xmlns:ns1=">

  <SOAP-ENV:Header>

    <ns1:AuthenticationHeader>

      <mktowsUserId>CHANGE ME</mktowsUserId>

      <requestSignature>CHANGE ME</requestSignature>

      <requestTimestamp>2013-08-01T12:31:14-07:00</requestTimestamp>

    </ns1:AuthenticationHeader>

  </SOAP-ENV:Header>

  <SOAP-ENV:Body>

    <ns1:paramsRequestCampaign>

      <source>MKTOWS</source>

      <campaignId>4496</campaignId>

      <leadList>

        <leadKey>

          <keyType>EMAIL</keyType>

          <keyValue>lead@company.com</keyValue>

        </leadKey>

      </leadList>

    </ns1:paramsRequestCampaign>

  </SOAP-ENV:Body>

</SOAP-ENV:Envelope>

[Anonymous]

Hey thanks Travis, we'll give this a shot.