I just started a new job and I noticed that they have an Interesting Moment for "Unsubscribed from Email." This seems odd to me, as I have typically seen Interesting Moments for positive behaviors (Visited Booth at Trade Show, Attended Webinar, Visted High Value Web Page, etc). We certainly have those things too, but before I remove the Unsubscribed Interesting Moment, I am curious to hear if anyone has a good reason why it would be valuable or helpful for Sales to see. I'm a little worried it will make our Opportunity Influence Analyzer look weird too.
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I have seen it used before as a means to alert sales to the fact that one of their leads unsubscribed.
Maybe they were using it as a sort of date stamp? In which case, the date stamp (I feel) is more effective than an Interesting Moment for a variety of reporting reasons.
I agree with Jason.