Unsubscribed from Email Interesting Moment

[SydneyMulligan]

I just started a new job and I noticed that they have an Interesting Moment for "Unsubscribed from Email." This seems odd to me, as I have typically seen Interesting Moments for positive behaviors (Visited Booth at Trade Show, Attended Webinar, Visted High Value Web Page, etc). We certainly have those things too, but before I remove the Unsubscribed Interesting Moment, I am curious to hear if anyone has a good reason why it would be valuable or helpful for Sales to see. I'm a little worried it will make our Opportunity Influence Analyzer look weird too.

[Jenn_DiMaria2]

Maybe they were using it as a sort of date stamp? In which case, the date stamp (I feel) is more effective than an Interesting Moment for a variety of reporting reasons.

[Jason_Hamilton1 · Accepted solution]

I have seen it used before as a means to alert sales to the fact that one of their leads unsubscribed.

[Anonymous]

I agree with Jason.