Unsubscribe on dashboard vs. cliks on the "unsubscribe" link

[Anonymous]

Hi everyone,

I was looking at my unsubscribe stats earlier and I realized something I cannot quite explain : I've been sending a few emails recently, and I noticed that the numbers on the results dashboard for "unsubscribe" don't match the number of people that clicked on the unsubscribe link.

So my question is : what does the dashboard take into account for the "unsubscribe" ?

Thanks

[Anonymous]

Hey Juliette, do you use the Marketo unsubscribe page, or do you have your own email preferences center? The unsubscribe column is just based on the native unsubscribe page -- so if you use an external preference center you'll want to use a separate smart campaign or smart list to track unsubscribes from a campaign. These reports can't be updated to reflect your custom subscription center either, unfortunately.

[Anonymous]

Thanks Dory !

Those discrepancies I understand, however I sometimes find that there are more "unsubscribes" on the dashboard than there are clicks on the unsubscribe link - So maybe I was thinking that it could be from the recipient making it a spam directly in their email client, what do you think ?

[SanfordWhiteman · Accepted solution]

@Juliette Yes, someone using the X-List-Unsubscribe functionality (presented as a button in Gmail, for instance) won't log a click on the page because all the communications happen over e-mail.

[Anonymous]

Thank you Sanford, that's what I thought but I wasn't 100% sure.