Two success criteria for same Program

[neelambakre]

Hi,

In my emailer, there is only one call-to-action (CTA) with a configured checkout URL. The client is providing us the data of registered users. When a recipient clicks on the checkout URL, they will be directed to their cart. After proceeding with the payment and successfully completing the transaction, another URL should be captured by Marketo to track the conversion. If a person clicks the checkout link he will be tagged as a success, will they be tagged as a success again if they reach the transaction success URL from the checkout page? 

In this scenario, do we need to maintain only a single criterion for tracking the transaction success link landed from the checkout URL? or we can keep both and track success for both ? Please advise.

Thanks

[ShannonKelly1 · Accepted solution]

Hi @neelambakre ,

Darshil and Sanford make good points here. 

Rather than using "Change Program Success" as the flow step, you could consider Change Program Member Status . That way, you will see the progression of people through the program statuses as they interact with your program, rather than just Success = True/False. The way you have set up your triggers, you will not be able to tell whether someone simply clicked the email CTA, or actually completed the transaction, to reach Success. As Darshil said, it would be best to have ONLY completed transactions associated with the Success stage of the program. An earlier member status could be "Interacted," "Engaged," or "Clicked Email." 

And as Sanford noted, email CTA clicks are not 100% reliable, so separating that activity out from your Success status is advisable. See also Understanding Program Membership.