Twitter Leads

[Anonymous]

Is there a way to automatically upload leads from Twitter? Or is there a best practice for this? Thanks!

[Anonymous]

Could you further expand your question? Is this a matter of followers or people who click on a tweeted link?

[Anonymous]

I have a user that obtained leads from our company Twitter. Is there a way / connector to automatically upload these leads moving forward from Twitter if they engage with us instead of a manual upload?

[Anonymous · Accepted solution]

Hey Derrick, you can create a form in Marketo and set the Twitter lead generation card to post to your form. You don't need to add any fields to your form, they will be managed from Twitter. From there you can customize the 3 user information fields (name, email, and Twitter screen name) and pass the other hidden fields needed. Since the Twitter name is just one string for the full name (or whatever the user will type there), I highly recommend to post it to a custom field and not to your First Name field.

Here is the complete procedure: https://launchpoint.marketo.com/assets/Uploads/Twitter-Card-Integration2.pdf

[Anonymous]

Do you need to create a new Marketo form for every Twitter card? Or can you use the same one every time?

[Anonymous]

Hi Emily, you can always use the same form for all your cards but if you do so, I suggest that you pass a field that will tell you which card has been submitted. If you promote several marketing offers on Twitter, this will allow you to trigger the right nurture program.

[Anonymous]

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[Anonymous]

Thanks for your input, Francois! I think we may go down this path!