Trigger Campaigns

[Anonymous]

When can I activate my campaigns? I have a 1."Send Email", 2. "Open Email", 3. "Unsubscribe". If I click the activation button on the Schedule tab, will it affect the other activations? (ex. if i activate the "Open Email", will it affect the "Send Email" or the Unsubscribed"?)

[Anonymous · Accepted solution]

Smart campaigns do not activate together; you will have to activate each one by itself.

[Anonymous]

So when the light comes on. That is the point it is gathering information in Marketo?

[Anonymous]

When the light is on its actively listening for the trigger to occur

[Anonymous]

When should these lights be turned on? I know this isnt rocket science, but i'm about to email blast the US and i want to make sure im doing this correctly

[Anonymous]

Clone the program, set up the list to only be internal users, and test everything.  You don't want your first email to go out the wrong way.

The timing depends on your specific campaigns: look at the criteria in the smart list for each campaign to understand what can be activated first.  Generally you will activate trigger campaigns in reverse order, and activate the batch campaign (Send Email) last, but this will depend on your specific smart lists.