Trigger Campaigns Not Firing on Revenue Stage Change (New RCM Model)

[MohitSimpplr05]

Hi Team,

We’ve recently launched a new Revenue Cycle Model (RCM) in our Marketo instance and have configured our Lifecycle campaigns to trigger based on changes in the Revenue Stage.

 

However, we are noticing an issue where, although the Revenue Stage is successfully updated on lead records (as confirmed in the activity logs), the leads are not entering the associated trigger campaigns.

 

 

 

 

This behavior has been observed for approximately 90% of the leads. To move them forward in the lifecycle, I had to manually run a batch campaign to update their statuses — something that should have been handled by the trigger campaigns.

A few points to note:

• The trigger campaigns are using the “Revenue Stage changes to [Stage Name]” condition.

• The stage change is clearly visible in the activity history for affected leads.

• All campaigns and assets involved are approved and active.

• Attached screenshot(s) show both the Revenue Stage change and the lack of flow activity for the trigger campaigns.

I’d appreciate help from the community on:

• Why the leads may not be qualifying for these trigger campaigns?

• Are there any limitations or nuances around Revenue Stage change triggers in RCM?

• Could this be related to a campaign queue delay or processing issue?

Looking forward to your insights.

Thanks,
Mohit Khanna
Marketing Automation Lead

[Michael_Florin]

Hello!

The only thing I can say is that these kind of triggers work for me. If I change a Revenue Stage from "Lead" to "MQL", my trigger campaign fires as expected:

Do you have additional filters on your Smart List that we don't see? Or have you set your Smart Campaign to "Run Only Once", and your test candidates are already in that Campaign? Or does your model run in a specific Workspace/Partition and your Smart Campaign audience in a different one?