To put it simply we are wanting to use Marketo for transactional email purposes for a platform that we are in the process of creating for all current and future customer/leads. This will include trigger comms such as email address confirmation, update password, update preferences and notifications (e.g service reminders, financial information and notifications), all of which will of course require custom content.
Some use cases for the platform are as follows:
Our preference would be of course to avoid creating additional Marketo fields as there are already approximately 500 created within the current instance due to the clients SFDC sync.
We do have a few ideas (Conceptual and yet to be tested) that would be great to get your feedback/validation on if there isn't already a solution to the above issue. These are as follows:
Use of Custom Fields
Any example plugins or external vendors that could assist with this request would also be appreciated.