Trade Show Data Collection

Anonymous · ‎01-23-2017

Has anyone used an product that integrates with Marketo for trade shows for data collection? Ive used the Marketo event app but its super buggy (unless they've fixed it in the past year).

SanfordWhiteman · ‎01-24-2017

The badge reader needs to be able to stream data directly to an HTTP (form) endpoint or directly to a connected laptop that could do the same -- i.e. not requiring export to CSV .

iCapture can do the output side and claims compatibility with all badges, but ultimately the tradeshow can throw a wrench into this and require their hardware (since after all that's part of the revenue stream).

c z it should be noted that atEvent is a walking time bomb. That app should not be used professionally, unless they have changed the the requiment of root access to your entire Marketo instance. Leaving aside the Marketo API call limitations (which are also questionable) this means that if the device running atEvent is lost or mishandled, your entire database can be deleted. No app in this area should require this level of permission.

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Grégoire_Miche2 · ‎01-23-2017

Hi Andy,

The event app is only good for welcoming people who are pre-registered.

On a tradeshow, the old way still works: get the excel spreadsheet form the badge reader and import it to a Marketo program dedicated to this tradeshow.

Another thing that we often do is to create an untracked, unindex landing page with a form and have this form displayed on ipads and computed on the booth. People are asked to fill it out and enter the Marketo DB immediately. See this Non-trackable landing page is still identifying me for more details on untracked LP and also vote here:

-Greg

Anonymous · ‎01-24-2017

Hi Greg,

Thanks for the response! Currently we are doing the old way with the spreadsheet but we feel there is too much delay in contacting. We want to see if we can develop an automated process if we can create higher engagement rates.

We have also tried the landing page idea and the issue we had with that is it took people too long to fill out the form (It was only 3 fields. First Name, Company, Email). We ended up having lines and people leaving because they didn't want to wait.

Thanks!

Andy