Tracking visitors from 3rd Party websites?

[Anonymous]

I'm getting ready to launch a whitepaper on various 3rd party sites and my company website. The flow of the lead is gonna be 3rd party website/company website --> marketo landing page (hosts form) --> thank you page --> redirects to different 3rd party website.

The goal of this is initiative is to find out:
1. How many new names we got
2. Which 3rd party source did we get the most traffic from?

Will I have to create multiple landing pages for each 3rd party source? or is there a way to track leads coming in from different websites separately on one landing page?

[Anonymous]

Hey Anurag,
There is a "Referrer" constraint on the "Visits Web Page" filter. Referrer will populate with the URL that the lead came from directly before visiting the defined landing page.

You can use this filter and constraint to gather a list of all leads who came from a specific third party site.

Best,
Will

[Kenny_Elkington · Accepted solution]

Hi Anurag,

What you'll likely want to do in this scenario is leverage the Referrer constraint of the Visited Web Page trigger/filter.  You'll want to create a smart list for each domain you want to track like this:

Visited Web Page is Your Landing Page
Add Constraint
Refferer contains example.com

This will pick up anyone who visited that page coming in from the example.com domain.

For the New Names, this is a bit trickier, and you'll probably want to submit a hidden form field with lead source for new leads.  You could do this with individual landing pages, but a little script can let you do it dynamically with one page:

MktoForms2.whenReady( function (form) {

if (location.host.search("example.com")){

form.vals({"Lead Source":"example.com"});//you can change example.com to whatever value you want to use

}

else if (location.host.search("marketo.com")){

form.vals({"Lead Source":"marketo.com"});

}

//add more repetitions here if necessary

});

[Anonymous]

thanks! you guys are awesome!

[Kenny_Elkington]

Happy to help, Anurag.

[Anonymous]

Kenny,
 To see which new names came from which 3rd party website, can't I just build a smartlist with -

1. Acquisition Program is "_____ program"
2. Visited web page (referrer constraint) contains "____ .com"

?

[Kenny_Elkington]

Strictly speaking, no.  Visited Web Page does not maintain a direct correlation to lead creation, so it's possible for a lead to have been created as the result of a referral from a different domain if you used that smart list.  Setting a lead source field will give a certainty of where the record originated from.

[Anonymous]

I see what you're saying. Makes sense.

Thanks!