Tracking Vanity URL as Referral Source in Marketo

Anonymous
Not applicable

Tracking Vanity URL as Referral Source in Marketo

I understand Marketo tracks referral URL's but does it have the ability to capture the name of the link if a vanity URL is used in place of a Marketo produced URL.

Also, does anyone have any documentation that could be shared about integrating Google Analytics and Marketo.

Thank you!

Christine

1 REPLY 1
SanfordWhiteman
Level 10 - Community Moderator

Re: Tracking Vanity URL as Referral Source in Marketo

The URL of the source (referrer) is going to be equally trackable regardless of whether the target is *.marketo.com or *.example.com.  However: [a] the true referrer is purposely obscured by many sources and [b] if the source is running https:// but the target is http://, there will never be a visible referrer.