Tracking use of Calendar Event File .ics Links

[Anonymous]

We just had an event where participation was lower than expected. I wanted to track if anyone actually clicked on the .ics file in the confirmation email, but I haven't found a way to do so since the token doesn't get identified as a link. How can we track whether or not the .ics file was clicked on?

[Anonymous]

Hey Neil,

I came onto the community to ask this very question! While I was reading your post, a thought came to me so I tried it out and it seemed to work. 

This will be a bit manual at first, but create a "Clicked Email" smart list for your email. Then, double click on a number of them and check their activity log for "Clicked Link". Double click that and look for this: http://na-sjn.marketo.com/rs/a10networks/488/Optimizing+ROI+WebEx.ics, or something equivalent. When you find it, copy and paste it into your filter. I don't know why this link doesn't show as an option when you're searching, but it seemed to work for me. Give it a shot and let me know how it goes!

[Anonymous]

Scratch that, don't worry about looking for the actual link. Just used "contains" and enter ".ics" for the link. My smart list provided the same results!