Hi all - looking for some help/guidance!
We recently updated our preference center to include an unsubscribe reason. As we are analyzing the first few months of responses, we realized we would like to include a field with the name of the email that triggered their unsubscribe. Ideally we want to track trends to see what types of emails are resulting in unsubscribes.
I've created a new custom string field to capture this data and all the preference center links in our emails have the ?mkt_unsubscribe=1&mkt_tok=##MKT_TOK## at the end of the URL... Now I'm a little stuck.
I'd like to use a triggers and tokens to streamline/automate this process going forward to populate the new email unsubscribed field.
I have a hunch that I will have to add a smart campaign to every email send moving forward but I'm hoping there is a better way!
In a perfect world I'd also like to backfill that field with data for people who have unsubscribed in the last 6 months.
Does anyone else track the Unsubscribe from email activity? If so, can you share how you've set it up?
Thanks a million
OK, it's somewhere in there. Questions are better because they have Answers.
Anyway, I think you're overengineering. Marketo already keeps track of which email led the person to unsubscribe, as long as the built-in/system Unsubscribed field is included on the form.
This is also much the same discussion as the ongoing thread https://nation.marketo.com/thread/52021-is-a-smart-campaign-and-trigger-necessary-for-unsubscribes
Exactly what Sanford said - Marketo keeps track of this already. If you've noticed a peak in unsubscribes, you can also look at email performance reports to see which emails have the highest unsubscribe rates.