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Tracking the Same Link in an Email that Appears Twice

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Anonymous
Not applicable

Tracking the Same Link in an Email that Appears Twice

My team wants to track click engagement in an email.  The email will contain the same link that appears twice, once at the top and once at the bottom.  In order to see which link is bringing more traffic to the landing page, there needs to be a way to differentiate in reporting.  What is the easiest way to track this, does the link need to be appended in someway?

Thank you!

Christine

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Grégoire_Miche2
Level 10

Re: Tracking the Same Link in an Email that Appears Twice

Hi Christine,

Just append a different parameter at the end the the URL:

There are multiple variants of this, but at the end of the day, they all drill down to differentiate the links after the "?".

-Greg

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9 REPLIES 9
Grégoire_Miche2
Level 10

Re: Tracking the Same Link in an Email that Appears Twice

Hi Christine,

Just append a different parameter at the end the the URL:

There are multiple variants of this, but at the end of the day, they all drill down to differentiate the links after the "?".

-Greg

View solution in original post

Justin_Cooperm2
Level 10

Re: Tracking the Same Link in an Email that Appears Twice

You'll want to add a simple parameter to the link so that you can differentiate the two in your Email Link Performance report.

So, if you're linking to http://www.amazon.com in two spots, just change it to

http://www.amazon.com?link=link1

http://www.amazon.com?link=link2

SanfordWhiteman
Level 10 - Community Moderator

Re: Tracking the Same Link in an Email that Appears Twice

The minimum that is necessary is to give each <A> tag a unique ID. The ID is an available constraint.

But for widest reportability you should also append a placeholder query parameter, such as placement=t and placement=b.

Grégoire_Miche2
Level 10

Re: Tracking the Same Link in an Email that Appears Twice

Hi Sanford,

Thx for this, I did not know the ID could make a difference for Marketo reporting.

-Greg

Justin_Cooperm2
Level 10

Re: Tracking the Same Link in an Email that Appears Twice

Yeah, it's available on Smart List filters/triggers but most people just want to glance at Email Link Performance Report

Grégoire_Miche2
Level 10

Re: Tracking the Same Link in an Email that Appears Twice

Hi Justin,

So does the ID enable to differentiate links in the email link perf report or is it only useful for smart lists?

-Greg

Justin_Cooperm2
Level 10

Re: Tracking the Same Link in an Email that Appears Twice

only useful for smart lists. You can add a smart list to an Email Link Performance Report, but that's not what you want to do in this scenario. You really want a view of each individual link in the email and info about # total/unique clicks on each.

Grégoire_Miche2
Level 10

Re: Tracking the Same Link in an Email that Appears Twice

OK, Thx, you confirm what I had gathered.

-Greg

Anonymous
Not applicable

Re: Tracking the Same Link in an Email that Appears Twice

Thank you everyone!  We are really just wanting to see the results in an email link performance report.  I didn't realize it was that simple, but good to know.