Tracking the Same Link in an Email that Appears Twice

[Anonymous]

My team wants to track click engagement in an email.  The email will contain the same link that appears twice, once at the top and once at the bottom.  In order to see which link is bringing more traffic to the landing page, there needs to be a way to differentiate in reporting.  What is the easiest way to track this, does the link need to be appended in someway?

Thank you!

Christine

[Grégoire_Miche2 · Accepted solution]

Hi Christine,

Just append a different parameter at the end the the URL:

• http://www.mydomain.com/mylink.../etc.html?l=1 for the first one
• http://www.mydomain.com/mylink.../etc.html?l=2 for the second one

There are multiple variants of this, but at the end of the day, they all drill down to differentiate the links after the "?".

-Greg

[Justin_Cooperm2]

You'll want to add a simple parameter to the link so that you can differentiate the two in your Email Link Performance report.

So, if you're linking to http://www.amazon.com in two spots, just change it to

http://www.amazon.com?link=link1

http://www.amazon.com?link=link2

[SanfordWhiteman]

The minimum that is necessary is to give each <A> tag a unique ID. The ID is an available constraint.

But for widest reportability you should also append a placeholder query parameter, such as placement=t and placement=b.

[Grégoire_Miche2]

Hi Sanford,

Thx for this, I did not know the ID could make a difference for Marketo reporting.

-Greg

[Justin_Cooperm2]

Yeah, it's available on Smart List filters/triggers but most people just want to glance at Email Link Performance Report

[Grégoire_Miche2]

Hi Justin,

So does the ID enable to differentiate links in the email link perf report or is it only useful for smart lists?

-Greg

[Justin_Cooperm2]

only useful for smart lists. You can add a smart list to an Email Link Performance Report, but that's not what you want to do in this scenario. You really want a view of each individual link in the email and info about # total/unique clicks on each.

[Grégoire_Miche2]

OK, Thx, you confirm what I had gathered.

-Greg

[Anonymous]

Thank you everyone!  We are really just wanting to see the results in an email link performance report.  I didn't realize it was that simple, but good to know.