Hi Tom,
If you are getting the question "How the heck is nurturing affecting the lifecycle?", you may want to consider adding lifecycle progressions to your nurture programs.
These progressions listen for lifecycle successes and track them as progressions. Just make sure to pick a timeframe so you capture recent members.
For example, this below MQL campaign is listening for a lead status change to MQL as long as a lead clicked one of the nurture emails over the past 30 days. If someone clicked over 30 days ago, the credit wouldn't count.
You can then use program membership view to get a quick snapshot or use other reporting to get a deeper analysis.
Jeff
Jeff
.png)