Tracking Multiple Web Visits Over Multiple Days for Lead Scoring

[Anonymous]

I want to add a bonus score for anyone who visits over multiple days. We already have a BONUS for someone who visits 6+ pages. We want to further differentiate that and provide a kicker for someone who returns to the site over multiple days. The idea is that people who return show a higher level of engagement (as opposed to someone who hit a bunch of pages in a short timeframe/single session).

Any thoughts on how to set this up?

[Anonymous]

Jeff, based on what I understand, you'd want to add a time constraint. Simply put in the number of page visits (sounds like six in your case) and then add in the time constraint within 7 days (or one week) or however you'd like to define it.

If you wanted this filter to only apply to people who have already reached our +6 visits threshold, then you can add in filters (alongside your trigger) that requires the lead to already be a member of your +6 club.

[Anonymous]

Another possibility is to have a trigger campaign that fires on a single visit, with a Flow that waits for X days, then requests another campaign with a Visited Web Page filter containing the "Min Number of Visits" and "In the Past X days" constraints that matches the previous Wait step.  Then you can be sure that the lead returned to your website in order to qualify for the Requested Campaign.

[Anonymous]

Thanks Keith and Evan. I want to differentiate between days to track activity on different days. Evan, I think your added comments of doing a wait step do the trick. I'll post up the campaign after I do some testing in case anyone else has this need in the future.

[Anonymous]

Below is how I set up the campaign which is now being tested. To summarize, I setup a campaign with numerous wait steps in the flow that call out Today's Vistors smartlist.

The goal: Provide a bonus score for every day someone returns to the site during the week after the visit. I chose a week  for now because it's a more manageable flow (7 pairs of Wait/Change Score steps)

[Anonymous]

That looks like it should work!  Please let us know the results!  Just watch that the leads don't re-enter the flow too many times.  Use the Schedule tab to set the Qualification rules to only run the flow every X days, where X is the amount of time in wait steps.