Tracking Email Opens by Device?

[Anonymous]

Can you get analytical data that track emails opened by device (i.e. Desktop, Mobile)?

I am wondering if this is possible.

Thanks,

Jahel Gushway

[Anonymous]

Hi Jahel,

You should check out Litmus. It's very possible using their tracking codes to determine noy only mobile/desktop, but what kind of desktop/OS used, what kind of mobile platform, as well as duration of email views, forwards-to-friends, and who printed the email.

Litmus plays very nicely with Marketo, morevoer, and doesn't need much configuration to get tracking. There are really good discussion threads on the community to steer you in the right direction, like this one. 

Hope this helps, and good luck with your analytics!

[Anonymous · Accepted solution]

The filter "Opened Email" has been updated with new options:
Is Mobile Device : true/false
Device
Platform



A campaign collected the following details:

Device
======

Windows Desktop

PC

iPhone

E7

iPad

Linux Desktop

Android

Galaxy S4

unknown

Macintosh

general Mobile Device

Blackberry

BlackBerry 9930

Z10

iPod Touch

Galaxy S II Epic 4G Touch

Galaxy Note 10.1

Galaxy S III

Galaxy Note II

Galaxy S III Mini

One X

One

Surface

S500



Platform
=======

WinXP

Win7

iOS

Symbian OS

WinVista

Win8

ChromeOS

Android

unknown

MacOSX

Win8.1

WinNT

WinPhone8

RIM OS

Linux

WinPhone7

JAVA

WinRT8.1


You can use multiple smart lists or combine filters.


 

[Anonymous]

Hi Jahel,

Here is an example use case of the filter Breno mentioned in his post:  Build a Lead Performance Report with Mobile Platform Columns - https://community.marketo.com/MarketoResource?id=kA650000000GxMuCAK.

TJ

[Edward_Masson]

Very cool indeed!