I'm trying to get an idea of what a good benchmark would be for identifiable visitors on our website would be? We're trying to get an idea of how many people who interact with Marketo content we can track on our website. We are a multi national company and would have a decent amount of traffic from all over the world.
Are you asking about a percentage of your sessions that may end up being associated with a known Marketo lead?
Impossible to answer without knowing your email & form engagement; what other things drive people (anonymously) to your site; and the scope of your overall marketing efforts. I’ve seen associated sessions as high as 70% of overall sessions, as low as 15%.
This kind of seems like a proxy for some separate question?