Track URL clicks in emails sent outside Marketo to pages w/ Munchkin code?

[Anonymous]

Hi there,

I'd like to create one or a couple links I can send via email or post to social media which, when clicked, would change a person's program status in Marketo. The link would point to a page on our website that does have Munchkin (not a Marketo landing page).

Does anyone know of a way to create one link that can be shared with multiple people, and I can record/filter that click in Marketo when it happens?

Thanks in advance!!

Cheers,
Nate

[SanfordWhiteman]

This is built-in functionality... not sure what you're wondering about.

You can trigger on the Clicks Email event or -- slightly more reliably due to mail scanners creating spurious clicks -- the subsequent Visits Web Page event on your page.

[Anonymous]

Yes for sure, but I'm interested in a URL I can send in a handful of emails OUTSIDE Marketo. (Not so much social.) I.e. regular emails.

[Dan_Stevens_]

Like Sanford mentioned, this is done automatically when you send out an email (each recipient - known user - has unique tracking code associated with their record in Marketo).  My question to you is how do you expect to identify users in other channels - like social - that click on the link and go to your landing page (without having them submit a form)?  Otherwise, those users will be anonymous unless they've already been cookied as known users.

[Anonymous]

We would be sending emails to known users, primarily. And for clarity, we're hoping to send those emails NOT through Marketo.

[SanfordWhiteman]

But "known" as in existing in your database isn't the same as "known" as in already associated with the recipient's Munchkin session. Which "known" do you mean?

(It's probably clearer to refer to "existing leads" vs. "associated web sessions"  because "known" is unfortunately used in both ways throughout the product suite.)

If you're talking about sending to people whose sessions are not associated, you'll want to read this blog post: http://blog.teknkl.com/generating-munchkin-associator-tokens-in-sfdc-apex-or-flowboost-js/

[Anonymous]

Aha, interesting.

Good clarification, I was referring primarily to 'existing leads,' likely unassociated/uncookied. That Teknkl post looks interesting, but a bit too deep for what we're trying to do righ tnow.

Let's assume they are 'associated web sessions', is there a simpler possibility?

Many thanks!!

[SanfordWhiteman]

Good clarification, I was referring primarily to 'existing leads,' likely unassociated/uncookied. That Teknkl post looks interesting, but a bit too deep for what we're trying to do righ tnow.

If they're unassociated sessions, you have to associate them -- and the associator token is the way to go.

If they're associated sessions, you don't need to do anything, since web activities (pageviews + clicks) are always logged to the lead.