Track Opens/Clicks in Single Email Flow?

[Anonymous]

I added a lead late in a campaign and wanted to send him some content instantly, so I used the single email flow option as described in http://community.marketo.com/MarketoArticle?id=kA050000000LA1UCAW

Is there any way to track opens/clicks/lead scoring with this method? I now know that a better way would be to simply run the campaign again, excluding those who had received it before, but it'd be nice to retrospectively apply scoring at least.

Thanks,


Adam

[Josh_Hill13]

Was the original campaign part of a Program?

Either way, yes, Marketo tracks opens and clicks regardless of how you've sent the email.

If you want to move the Lead into a Program and have Progressions, all you need to do is run a single flow action like:

if you want, you can then run a Change Progression for Opens, but Open is always before Clicked and so you should run this first or not at all because you can't make a Lead go backward in the Progression.

example:

Change Progression:
Choice 1: if Clicked Link In Email IS "Email 1" then Progression IS "Clicked Link"
Choice 2: Do nothing

[Anonymous]

Yes, the original campaign is part of a Program. 

By "Change Progression" do you mean "Change Program Status"? Would simply changing this status to "Email Blast > Sent" activate the triggers and lead score retrospectively?

Thanks for your help so far, Josh!


Adam

[Anonymous · Accepted solution]

I have since discovered the "Request Campaign" feature, where we can right click on a lead, request a campaign and still track them via an existing Program flow. This works great!

http://community.marketo.com/MarketoArticle?id=kA050000000LAArCAO