I wonder if someone would be willing to share the way that they set up event programs, particularly use of program tokens. As a relatively new user of Marketo (not sure how long I can keep saying that!) I'm trying to wrap my head around the best way to set our various event programs up.
We run a series of live events which all have a very similar structure, and so my hope is to set up one program, which I can then clone for all other events. Through the use of tokens, all assets should be tailored to that specific event. The assets would include a landing page with RSVP form, various invite, follow-up and reminder emails and their associated smart campaigns.
I've read the various articles in the community on tokens, and I'm still not 100% on how it all works. It may be I just have to dive in and learn through trial and error, but if anyone can share their experience or point me in the direction of resources they've found helpful, I'd be very appreciative.
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