We are currently running ads in various advertisement outlets but having trouble capturing the information with Marketo. Does anyone have any suggestions?
So far, we've tried connecting it with a marketo list, but that only captures a full download request. I appreciate the help and thanks in advance.
The first this is to implement source capture using UTM parameters in the URLs and hidden fields in forms to capture the info.
The second step is to thinks about setting up an attribution model.
Where are you pushing the people to? Marketo Page? Website?
Are you using the Facebook integration?