Timing global content sends within engagement streams

[Anonymous]

Hi Marketo community, 

I'm in the process of moving our nurture campaigns over to the engagment engine, and I have a question about timing global content sends within a single stream. In our current nurture campaign (which is part of a traffic cop campaign), we use a single send campaign to send each email to different regions (e.g. Send email to EMEA at 12am, Wait 7 hours, Send email to US). These emails go out every Thursday. Is there a way to accomplish this within one engagement stream by referencing an external program/programs with these send campaigns? Or would the best practice be to create separate streams for each region? 

Any suggestions are appreciated!

Thanks,
Meghan

[Anonymous]

Hi Meghan,

You might want to try creating programs for each region - they can simply execute that single email in each time zone. A seperate stream for each timezone could get large, and then that work would be multiplied as you move leads up in your engagement program.

Regards,
Brody

[Anonymous]

There's also an idea discussion on this: http://community.marketo.com/MarketoIdeaDetail?id=08750000000J1fLAAS

[Anonymous]

I would choose some core regions, EMEA, APAC, NALA and make a program for each. That will keep the emails always going out in around a 3 hour time period. 

[Anonymous]

Thanks, everyone!

Brody and Adam - when you suggest creating separate programs, are you referring to normal Marketo programs or to engagement programs? 

[Anonymous]

Engagement 🙂

[Anonymous]

Wonderful, thanks Adam.  Also found your post on the Global Engagement programs you built -- great stuff!