Time Spent Viewing Email

Casey_Muller2
Level 3

Is there a way we can view how much time is spent viewing an email in Marketo?

Casey Muller
Tags (2)
1 REPLY 1
Darshil_Shah1
Level 10 - Community Advisor + Adobe Champion

There aren't any OOTB capabilities for heatmap/time spent viewing an email in Marketo. This could be just me, but when it comes to email engagements, commonly used vanity metrics like opens, clicks, etc. are unreliable enough for people not to go through the effort of reporting on one more similar metric such as time spent viewing an email.