Time Spent Viewing Email

Level 3

Time Spent Viewing Email

Is there a way we can view how much time is spent viewing an email in Marketo?

Casey Muller
Tags (2)
Level 10 - Community Advisor

Re: Time Spent Viewing Email

There aren't any OOTB capabilities for heatmap/time spent viewing an email in Marketo. This could be just me, but when it comes to email engagements, commonly used vanity metrics like opens, clicks, etc. are unreliable enough for people not to go through the effort of reporting on one more similar metric such as time spent viewing an email.