Texting Solution for Marketo

Anonymous · ‎09-25-2018

Hello,

We are looking to integrate an SMS texting solution which we can leverage to market to our database.

What kind of tools have others in the community used or implemented that work well? Which ones are recommended and work well with Marketo? What are the challenges that you've come across?

I'd love to hear your insights as we start to consider some solutions.

Thank you!

SanfordWhiteman · ‎09-27-2018

we need the ability to send SMS messages to people in our database independent of triggers. Relying on a webhook does not allow for this as far as I understand.

Sure it does. You use an easy batch-trigger pair. Batch calls Request Campaign, trigger triggers on Campaign is Requested and calls the webhook.

The abiding concern with webhooks is daily volume. In reality, you can send more outbound webhooks in a day then you can receive inbound API calls, as long as the remote webhook endpoint is responsive. But it's not unlimited. How many SMSes are you talking about in a day?

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