Test Group Conversion Tracking / Testing

[Andy_Groller]

Hey All,

In the process of setting up a new landing page test group with goal of seeing which page "converts" better. With these pages there are no forms, but instead the main call to action is a link click. Is there a way to setup and define a conversion within Marketo to be a link click?

Thanks!

[SanfordWhiteman · Accepted solution]

Is there a way to setup and define a conversion within Marketo to be a link click?

No, but you can have a form that only contains a link as its submit button. Therefore the link click will indeed be a Fills Out Form activity. However, a caveat is that if the lead does not have an associated session (you haven't said whether you expect anonymous traffic to the page/s) then you'll be creating a lead when they click, though the lead will not have an email address. Thus you'll have to manage future form submissions carefully to merge their old and new web activities.

Also, please use a real name as advised in the Community guidelines, if possible.