Targeting Url String For Webpage Form Fill - "Contains" operator on Filled out Form under webpage constraint doesn't work

[Anonymous]

Hello Marketo Community!

I have an interesting problem that needs a creative solution.

What I need is a way to target a string in a url - For example on these webpages using "abc"

• www.abc.com/products
• abc.co.uk/products
• hk.abc.com/products

We want to target by webpage string of "products" to catch all of the url's with "products" in the url.

The only other solution is to manually add every domain extension and subdomain (Yes, we are using both)  to the webpage "is" constraint.

This is not a good option because we don't have a standardized set of translations per page. It's essentially different for every page so we would have to manually check each page and then add the specific urls that are live..... this method is just not practical.

You are probably wondering what about the "Visited Web Page" Filter option?

I don't think using the "visited web page" filter is a good option because a lead could come in on one landing page and then convert somewhere else on the site but it would put them in the campaign for the first landing page and not the second conversion point that they converted on.

Over to you - what do you think is the best way to target a url string ?

[Robb_Barrett]

What about a trigger with Visits Web Page >  Web Page contains ABC and a filter for Visits Web Page > Web Page Contains Products ??

[Anonymous]

Hello Robb,

Thanks for the reply. Your option will work but I'm not sure it's the "best" way to proceed because if someone comes onto the product page and then converts on a solution page for example it would put them in the "products" marketo campaign because they visited the products page.....

[Roxann_McGlump1 · Accepted solution]

Hello Preston,

Is the form you are referencing in the trigger used on a Marketo landing page or is it embedded in non-Marketo pages?  This is an important distinction because the "Web Page" constraint only works for forms on Marketo landing pages, and it uses the name of the landing page, not the URL.  If the form is embedded in non-Marketo pages, then you would use the "Referrer" constraint with the URL of the page.  Either case should work with the "contains" operator, as long as you are using the appropriate constraint.

[Anonymous]

Hello Roxann,

The form is embedded in a non-Marketo page. Let me try the "referrer" constraint and see if that works.

[Anonymous]

Roxann,

It looks like this worked!