Hi all. I am trying to figure out how sync my Marketo campaigns with Dynamics CRM, so that I can add leads from CRM that may require more marketing work/nurturing to an existing campaign in Marketo. I know that there is an option in Dynamics to add a lead to a Marketo campaign, but when I click that and open the drop down box to select a campaign, I get nothing (see the screenshot). How can I get my campaigns to appear as an option there?
Did you expose the campaign to Sales Insight using the Campaign is Requested trigger?
Hi Kayla,
Make your smart campaign in Marketo a triggered campaign with the "campaign is requested" trigger with a "source is Sales Insight" constraint.
-Greg