Syncing BrightTalk fields from SFDC to Marketo

[Anonymous]

We have BrightTalk integrated with SFDC which then sync into Marketo campaigns.

I would like to sync some of the fields in the BrightTalk object in SFDC (minutes viewed live/minutes viewed recorded/webcast title) to Marketo for use in scoring eg scoring higher on someone who has watched >10 minutes rather than <10 minutes.

Has anyone managed to do this?

[Grégoire_Miche2]

Hi Michelle,

Seen from Marketo, Brightalk objects and fields are mere Salesforce objects and fields. They can be synchronized as any other SFDC fields (if they belong to the account, lead or contact objects in SFDC) or Salesforce custom objects. You just need to make sure that the Salesforce Marketo user has access to the objects and fields.

-Greg

[Anonymous]

Great, thanks Greg, we'll give that a try.