In our current SFDC model, we have two emails at the contact level. One is for personal email, the other is a business email. Currently the personal email is the primary email that sync’s with Marketo as the unique identifier. With our SFDC setup we have two separate person types, individual contacts and business contacts. Our business contacts primarily use the business email and are currently not sync’d with Marketo. We want to start syncing the business email into Marketo, but I am curious to what issues might arise by syncing two email address from one contact into Marketo.
I’ve searched the community for known issues and have only found solutions for running campaigns to email a primary and secondary email.
As far as I'm aware Marketo can only email the primary, standard Email Address field, which only syncs with the standard Email field in Salesforce. I don't believe it allows you to sync the Email Address field in Marketo to a custom Salesforce field, nor does it allow you to select a custom field in Marketo to send email to rather than the standard field. Sending to two separate email addresses requires having two separate contacts, unless someone out there has thought of a trick I don't know about.
Currently the personal email is the primary email that sync’s with Marketo as the unique identifier.
Not really, Email Address isn't a unique identifier in any real sense. It's merely the default deduplication key for some ways of finding leads in Marketo.
Like Grant says, there's no support for sending standard emails (just jerry-rigged alerts) to other lead fields.
I've seen campaigns two switch emails if you have store two in Marketo. But I had a feeling it would create issues and wouldn't sync two emails.
Thanks Grant and Sanford.