Sync records, same email created one in Marketo and other in SF

[RaulEr]

Hi community,

I have this scenario where a lead is created after a form is completed, but also, when the form is completed it redirects to a Calendly link that creates a record on Salesforce. E.g. At 10 am it creates a record in Marketo, then at 10:05 am a record is created in Salesforce (same email and all info) and after sync, we end up with duplicates.

Is there a way to tell both Marketo and SF that they are the same record?

[SanfordWhiteman · Accepted solution]

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Is there a way to tell both Marketo and SF that they are the same record?

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No, because they literally are not the same record. They may represent the same person at a business level, but Marketo will never assume that for you.

I recommend integrating Calendly with Marketo instead. That way there is one entry point, which is far more manageable.

You can also call the Marketo Merge Leads API from a webhook-compatible service for well-known cases like this. But bear in mind a full-fledged automerge service needs to take a lot more into account.